What’s up? I’m Alexa, Lex, Loko Lex… DamnSheShort. Also known as an Entrepreneur, Founder, former raver, gymnast, and Pitbull. The professional titles I often use to describe myself are Experience Engineer, Fairy BRANDmother, and Startup Whisperer.
As far back as I can remember, I had an entrepreneurial and creative spirit. A few things in my childhood helped create that identity: including a Dad that never wore a suit or ran off to work for 9am, learning the food truck family business at 11 years old, and getting a trademark for a line of music-inspired boxer briefs called BoomBoxerZ when I was 13.
I graduated from Temple University with a degree in Entrepreneurial Studies. Post college, I built an Electronic Music event production & marketing company called East Side Entertainment that started with an $8,000 loan co-signed by my mom and bootstrapped into a staple brand hosting and marketing events for hundreds of thousands of people. After 6 years in the music business, and following a year-long clinical depression, I emerged and launched a company called Philadelphia Zoning that went from $8,000 in sales to 6-figure brand in under one year.
Other than my entrepreneurial journey, I am mainly here to open up about the trials I’ve endured in my life and how I’ve overcome, and am still, overcoming and healing in order to inspire and help others with similar experiences.
My mission is to inspire others to take action towards their deepest desires and face the depths of their being.
I am equal part badass and equal part hot mess that is navigating the treacherous waters of her 20s with hope. I live with and am working on transcending mental illnesses that have drastically affected my life. I’ve been through traumatic experiences such as abuse and rape that have resulted in Complex PTSD.
I will share about many things in my life that have forced me to truly examine myself, my past, my patterns, my experiences, and constantly overcome. I want to help people like you go from being a victim of circumstances to a victor of their life that always rises up and evolves into a more powerful, happy, and purposeful human being (because that’s what I am constantly working on.)
I am passionate about business, entrepreneurship, branding, holistic health and natural modalities, mindset, trauma and the brain, food, exercise, cats, philosophy, reading and writing. So you’ll probably see me write a lot about that stuff.
I have a keen ability to help people identify what they are good at, what they like, and what the world needs so they can develop a business of their own. (Your passion and purpose leave clues.) I’m also super passionate about helping people uncover and unleash their own personal or business brands. A brand is the essence of a company or human delivered in a form tangible to the senses and the spirit. I enjoy helping people realize they have a unique proposition to offer the world when they lead with what makes them unique.
Currently, I am running my third business, Philadelphia Zoning, coaching Gymnastics, and brand and business consulting. I lead a mastermind called Philly Entrepreneurs Mastermind each month that helps entrepreneurs overcome their life and business concerns. I’m writing my first book called Sh!t You Don’t Learn in School and also volunteering on the board of a cat rescue called Stray Cat Relief Fund.
I am pumped to connect with and collaborate with some awesome humans. Let’s own our journeys and our badassnesses and commit to growth every damn day! Let’s get it.